Bombastic Play Hard Edition & Re-Release

Bonnie McKee

SERVICES

Graphic Design

Packaging Design

3D Modeling

Motion Design

YEAR

2025

CLIENT

Bonnie Mckee

INDEX

10th Anniversary Release

Play Hard Edition

3D Mock Ups

Arcade Teaser

In 2025, Bonnie reached out to help design the physical releases planned for the 10th anniversary of her first EP, Bombastic.

The project marked Bonnie McKee’s return to pop music as an independent artist. The four track EP featured an 80s inspired sound and bright maximalist production, a staple in Bonnie’s sonic identity. The title track, co-written by Charlie Puth, went on to feature in film and TV placements as well as commercials, helping establish it as one of Bonnie’s signature songs and a recurring staple of her live shows. The EP also featured “Easy”, a midtempo track that remains a fan favorite in her catalogue.

Originally released on CD back in 2015, the project would finally be getting a vinyl release, which meant adapting the original artwork and files to the new format.

ORIGINAL ARTWORK

NEW ARTWORK

Alongside this, a new edition of the project titled “Play Hard Edition” would feature brand new remixes and versions of the title track to be released on CD and streaming platforms. For this release, Bonnie wanted a new cover that felt true to the original era, something that could have been part of the release ten years ago.

We went over the original photoshoot to find unused images that felt connected to the original cover while still having enough personality to stand out on their own. We decided on a tighter cropped image that showed the elements we wanted to highlight, then began the retouching process to match the style of the original artwork.

Being part of this project felt like a full circle moment for me. This EP had been part of the soundtrack of my life years ago, and getting to celebrate it alongside her as a fellow creative and collaborator was a special reminder of how far I’d come and reassurance that I was on the right track.

PLAY HARD EDITION

Keeping with the arcade theme, I designed, modeled and rendered ticket stubs to display the songs credits for the album booklet. I used some of the original logos for the singles and brand new lettering treatments for the rest of the tracks.

3D MOCKUPS

Bombastic 10th Anniversary vinyl release 3D mockup.

Modeled in Cinema 4D and rendered in Octane.

Bombastic 10th Anniversary vinyl release 3D mockup. Modeled in Cinema 4D and rendered in Octane.

3D ARCADE TEASER

After working on the vinyl packaging I pitched the idea of a teaser video to get the fans excited for the release.

I envisioned the arcade machine from the original album cover getting lit up from above in the middle of a dark warehouse, I wanted the camera to be a first person POV to put the viewer in the scene. The machine would start lighting up as the character approached it but it would need a couple of bangs on the side to get it to boot up and display an animated title screen with an 8-Bit version of the title track playing.

The team loved the idea and I began working on it. After looking for hours for the exact arcade cabinet I was able to model it in Cinema 4D and making sure the textures and colors matched the original artwork as close as possible.

BEFORE

AFTER

Arcade title screen designed with Cinema 4D, Illustrator and animated in After Effects

Bombastic 8-Bit song recreated in Logic Pro